Corrugated cardboard has evolved from a traditional packaging material into a strategic tool for modern supply chains. Driven by global sustainability regulations, advanced material engineering, and the need for agile retail solutions, it now plays a central role in both logistics and in-store merchandising. Its high strength-to-weight ratio, excellent recyclability, and flat-pack efficiency significantly reduce transportation costs and Total Cost of Ownership.
Shelf-ready packaging (SRP) is changing how products reach and display on store shelves. Designed for quick stocking and strong shelf appeal, SRP blends efficiency, branding, and sustainability in one solution. In 2025, it’s no longer just a box — it’s a retail strategy that saves time, reduces waste, and boosts sales through smart, eco-friendly, and visually engaging design.
This guide explains how retailers and beer brands can plan, design, and manufacture effective custom beer cardboard displays that drive real in-store sales. It covers why cardboard works for heavy beer packs, how to choose the right display type, key structural and graphic design principles, the full manufacturing process, sustainability considerations, and practical tips for improving assembly efficiency and measuring sales uplift. The article gives beer brands a clear, actionable roadmap to create displays that stand out, meet retailer requirements, and convert shoppers at the shelf.
Power Wing cardboard displays, also known as sidekicks, are a proven point-of-purchase solution for increasing in-store visibility and impulse sales. Attached to the side of endcaps or used as slim free-standing units, Power Wings occupy high-traffic transition zones where shoppers are most likely to make quick purchase decisions.
This guide dives deep into the world of retail shelving, specifically focusing on the high-impact "end cap" placements. We explore why brands are shifting from permanent metal fixtures to flexible cardboard solutions, how to design for maximum structural integrity and visual appeal, and the real math behind the return on investment. Whether you are a retail veteran or a new brand manager, you will learn how to turn the end of an aisle into the beginning of a sale.
Links
