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The Rise of SHEGLAM and the Power of Packaging: How Holidaypac Helps Brands Succeed

Holidaypac
2025-08-22
1469

Discover how SHEGLAM rose to global success with the power of packaging. Learn how Holidaypac package, Holidaypac cardboard display, and Holidaypac shelf ready tray solutions empower brands to grow faster.

 

Introduction
 

In today’s beauty and retail industries, packaging has become one of the most important ways for brands to communicate with consumers. The global success of SHEGLAM was not only built on quality products and social media marketing but also on the power of professional packaging.

 

The global success of SHEGLAM - Holidaypac

 

As a trusted partner, Holidaypac has supported SHEGLAM with tailored Holidaypac package solutions, innovative Holidaypac cardboard display designs, and efficient Holidaypac shelf ready tray systems—helping the brand stand out in a competitive marketplace.

 

SHEGLAM with tailored Holidaypac package solutions

 

1. The Fast Rise of SHEGLAM

 

    Founded in 2019 by SHEIN;

    Leveraged affordable pricing and viral social media campaigns (with TikTok views exceeding 5 billion);

    Success factor: a strong focus on user experience, with packaging playing a critical role.


2. The Critical Role of Packaging in Brand Growth

 

The Critical Role of Packaging in Brand Growth - Holidaypac

 

Creating the First Impression


Packaging is the first touchpoint between consumer and brand, directly influencing purchase decisions.



Carrying the Brand Story

 

Carrying the Brand Story - Holidaypac

 

Through design and creativity, packaging becomes an extension of the brand story, turning products into collectibles.



Driving Sales Conversion



Functional packaging, such as the Holidaypac shelf ready tray, improves retail efficiency and enhances the shopping experience, boosting conversions.



3. How Holidaypac Empowers Brands

 

How Holidaypac Empowers Brands

 

Holidaypac Package – Quality and Efficiency

 

One-stop design and production ensure consistency across global markets;

Sustainable materials (FSC-certified and biodegradable options) align with modern consumer values.




Holidaypac Cardboard Display – Visual Impact at Retail

 

Holidaypac Cardboard Display – Visual Impact at Retail

 

 

    Custom creative designs attract shopper attention;

    Lightweight, eco-friendly, and cost-effective structures allow quick retail deployment;

    Maximizes visibility and brand recall at the point of sale.


Holidaypac Shelf Ready Tray – A Retail Efficiency Tool

 

Holidaypac Shelf Ready Tray – A Retail Efficiency Tool

 

    Saves time for retailers by enabling instant shelf placement;

    Clear and consumer-friendly design enhances shopping convenience;

    Ensures consistent brand presentation across high-volume retail displays.


4. The Value Holidaypac Brings – Lessons from SHEGLAM

 

The Value Holidaypac Brings – Lessons from SHEGLAM

 

    Brand Accelerator: Helping new brands quickly build recognition and credibility.

    Sales Driver: Boosting retail conversion through Holidaypac cardboard display and Holidaypac shelf ready tray solutions.

    Sustainability Partner: Supporting eco-friendly practices to strengthen brand reputation.

    Global Supply Chain Support: Offering flexible, large-scale production to fuel international expansion.

Conclusion: Packaging as the “Invisible Power” Behind Brand Success

 

Conclusion: Packaging as the “Invisible Power” Behind Brand Success

 

SHEGLAM’s success story proves that packaging is far more than a protective layer—it is an invisible force that drives brand growth. From shaping first impressions to retail conversions, packaging plays a decisive role in building consumer trust and loyalty.

 

SHEGLAM’s success story

 

As SHEGLAM’s trusted partner, Holidaypac has delivered professional Holidaypac package solutions, innovative Holidaypac cardboard display designs, and efficient Holidaypac shelf ready tray systems to help the brand thrive globally.

 

SHEGLAM’s trusted partner - Holidaypac

 

Looking ahead, Holidaypac remains committed to providing brands worldwide with comprehensive packaging solutions, empowering them to grow stronger and faster in competitive markets.

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