The visual marketing of the store is a profound art. Although it is a marketing method on people’s vision, it involves color matching, fixed-point display, customer psychology, consumer habits and so on. So it is not easy to succeed in visual marketing.
Visual marketing shows customers the beautiful store on the whole, which is composed of fine details. "Stimulating customer consumption" is the goal of visual merchandising in shopping malls. Use limited space to build a miniature of the mall or display the brand image, and stimulate the customers' shopping desire with the most visual atmosphere. The location selection of DP points, the choice of display modes, and the matching of props are very important. The selection of the correct and appropriate retail display stands for the product can highlight the characteristics of the product, at the same time, it also increases the fashion sense of the whole store and provides an environment full of artistic flavor.
When we talk about visual marketing, we have to think about the line design. We make plan under the sitiation that treating shopping mall as a "big shop". We hope that the customers can stay in the store for a long time and can walk around all the corner of the mall. With the determination of customers' long enough time, the probability of shopping will be greatly increased. Therefore, visual marketing is not only the fashion "beautification" of the shopping mall, but also the infinite imagination for the beauty of the store. And it is so ingenious and "smart" to help the customers to explore the store. The more contacts you have with customers, the more you will know, and the more you can draw the distance between you and customers. This will make simple business relationships more humane.