Want to Know How Takis Dominated the Aisles at 7-Eleven and BIG W?

The secret isn't just the spice; it’s the purple-and-yellow "intensity" of the custom retail displays designed by Holidaypac.

Let’s be honest: walk into a 7-Eleven or a BIG W, and you're hit with a wall of snacks. To win, a brand like Takis can’t just sit on a shelf. They need to jump out and grab you. That’s exactly what happened in this recent rollout. Holidaypac took a simple concept—"Can’t Hide Your Intensity"—and turned it into a massive retail success story through clever engineering and bold design.

How does Holidaypac turn a rough concept into a real-world product?

Holidaypac bridges the gap between a marketing "vibe" and a physical, load-bearing structure through rapid prototyping and structural engineering.

Many manufacturers just take an image and print it on a box. Holidaypac does the opposite. For the Takis campaign, the team started with the brand's core "Intensity" identity. Here is the breakdown of how they brought it to life:

• Understanding the Environment: They didn't just build one stand. They looked at the store layouts of 7-Eleven (tight spaces, high traffic) versus BIG W (wide aisles, bulk shopping).
• Structural Integrity: Snack bags are light, but hundreds of them together? That's weight. Holidaypac engineered the Floor Stands and Countertop Units to ensure they wouldn't sag after three days of customers grabbing bags.
• Visual Continuity: From the massive Entryway Arches (seen in the photos) to the tiny counter units, the "electric purple" had to match perfectly across different materials.
• Assembly Speed: Retail staff don't have hours to build a display. These units were designed for "pop-and-click" assembly, making it easy for store managers to get them on the floor immediately.

Can custom displays actually increase snack sales?

Yes, because "Stop Power" directly correlates to "Purchase Intent"—if a customer stops to look, they are 70% more likely to buy.

Look at the photos from the BIG W and 7-Eleven stores. You see the Takis branding everywhere: on the floor (Floor Decals), over the doors (Arches), and at the "Pay Here" counter. This is what we call "360-degree brand saturation."

How the Takis displays drove the numbers:

Why should you actually care about Holidaypac’s approach?

Here’s the thing: most brands fail at retail because their displays look cheap or don’t fit the store's vibe. Holidaypac understands that a display is a silent salesman.

By using corrugated cardboard that is 100% recyclable but looks as premium as plastic, they hit two birds with one stone: sustainability and "shelf-pop." In the 7-Eleven photos, you can see the Countertop Units sitting right next to the coffee and donuts. They are compact, clean, and impossible to ignore. In BIG W, the Full-Height Pallet Displays turned a standard grocery aisle into a Takis "Zone."

What’s the bottom line for your brand?

Guess what? You don’t need a Takis-sized budget to get this kind of results. Whether it’s a small PDQ (Product Display Quantity) for a local convenience store or a massive theatrical arch for a supermarket, the goal is the same: Get noticed. Get picked up. Get sold.

Holidaypac didn't just make "boxes" for Takis; they created a physical version of the brand's energy. And the results—visible in every crowded store corner—speak for themselves.