Are you looking for a reliable partner to create high-impact cardboard display stands that truly sell?
Here are five practical collaboration tips from HolidayPac, designed to help brands communicate effectively with packaging suppliers—from briefing to production—so your retail displays stand out and boost conversions.

Why Collaboration Matters

In today’s competitive retail landscape, a well-designed cardboard display stand isn’t just a product holder—it’s a silent salesperson.
It captures attention, conveys brand value, and inspires purchase decisions.
Turning that vision into a sturdy, eye-catching, and cost-efficient display, however, requires close teamwork between you and your supplier.

Drawing from HolidayPac’s years of experience supporting global brands, we’ve summarized five key collaboration principles to help you build long-term, win-win partnerships that deliver both creativity and results.

Tip 1: Start with a Clear Brief — Help Us Understand Your Brand

A detailed project brief is the foundation of success. It ensures your supplier understands your goals and can deliver the most relevant solution.

Your brief should include:

• Brand positioning & target audience: Who are you selling to and what message do you want to convey?
• Product details: Dimensions, weight, and quantity of the items to be displayed.
• Design & functional goals: Desired look, structure, interactivity, and retail environment (e.g., supermarkets, specialty stores).

The clearer your direction, the more accurate and creative your supplier’s proposal will be.

Tip 2: Be Open About Budget and Timeline — Think Like Teammates

Transparency builds efficiency. Treat your supplier as an ally, not an opponent.

Sharing your budget and timeline allows us to:

• Select the best materials that balance strength and cost, such as optimized corrugated board grades.
• Adjust design and production processes to maximize value within your constraints.
• Plan schedules realistically to ensure on-time, high-quality delivery.

Your goal and ours are the same: achieve the most impressive display within your time and budget.

Tip 3: Focus Together on Structure and Shopper Experience

A great display balances visual appeal with functionality.
When reviewing design proposals, consider:

• Ease of assembly: Can store staff set it up quickly and correctly?
• Customer interaction: Is it stable, safe, and easy for shoppers to pick products?
• Logistics efficiency: Can it be shipped flat or folded to reduce transport costs?

Attention to detail is what separates good displays from great ones—and that’s where collaboration makes the difference.

Tip 4: Establish Clear Communication and Feedback Loops

Good communication turns creative ideas into reality.
To keep the project running smoothly:

• Appoint a single contact person on both sides to prevent confusion.
• Confirm key milestones, such as artwork approval, white sample review, and color proof sign-off.
• Provide consolidated feedback, focusing on what matters most.
• Trust your supplier’s expertise—their insights into materials and production limits can save time and avoid costly mistakes.

Tip 5: Validate with Samples Before Mass Production

Sampling is the best way to avoid surprises. Before production:

• Check the white sample: Ensure structure, size, and assembly flow smoothly.
• Review printed proofs: Verify colors, logos, and text meet brand standards.
• Test in a real retail environment: Observe how it performs on-site.

Controlling sample quality means controlling mass production quality.

Conclusion

The secret to successful retail displays lies in treating your display stand supplier as a strategic partner, not just an order taker.
By following these five collaboration tips, you can build an efficient, trust-based relationship that produces displays which both attract shoppers and drive sales.

If you’re planning your next product launch and need a custom cardboard display solution, HolidayPac is here to help.
Contact us today for a free design consultation and quotation — and let’s bring your retail vision to life.